Dj AB – Sa Ido (Official Video)
Nigerian rap powerhouse DJ AB (Haruna Abdullahi) turns the spotlight on observation and ambition in his visually compelling single “Sa Ido”, released as a music video via Subabane Records. The track, produced by Soundilicious and featured on his Your Fav EP, has resonated widely earning more than 2.3 million streams on Audiomack, and showcases why he's among Northern Nigeria’s most influential voices.
Clocking in at approximately 3 minutes 15 seconds, Sa Ido opens with rhythmic percussion and melodic loops that immediately set a tone of purposeful reflection. The title, meaning “keep watching” or “stay observant” in Hausa, underscores the song’s core message, embracing success while staying aware of envy, hidden motives, and unexpected challenges.
Lyrically, DJ AB delivers sharp, confident bars that balance pride with caution:
> “An sa min ido… Ku cigaba toh da saka min ido.”
He emphasizes perseverance amid scrutiny, a theme that resonates strongly, especially following others in his career like Lukuti and others. The mix of Hausa slang and sleek cadence perfectly reflects his Ingausa style.
The official music video, directed by Feezy, visualizes the concept through symbolic scenes, mirrors, cityscapes, close-ups, and visual metaphors for vigilance and ambition. On YouTube, the video has earned over 631K views, while on TikTok, the hashtag #SaIdoChallenge features fans recreating the song’s message through dance and storytelling clips.
Watch Sa Ido now on YouTube and stream it across Audiomack, Spotify, or Apple Music. Let DJ AB’s message of focused success speak to your hustle.
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