DJ AB – Hassada (Official Video) 2024
Nigerian rap heavyweight DJ AB (Haruna Abdullahi) drops truth bombs on his August 16, 2024 single “Hassada” a track that dives deep into themes of envy and social pressure in Northern Nigerian youth culture. Released via Subabane Records, the song marries pulsating hip‑hop beats with poignant lyrical reflections, marking a standout moment in his discography.
Clocking in around 3:14, Hassada opens with an energizing blend of streetwise percussion and melodic riffs produced under DJ AB’s signature AfroHipHop style. The song’s core message confronts the negative vibes that arise from success and visibility, warns DJ AB envious peers (“hassada” in Hausa) can sabotage dreams if left unchecked.
The official music video, released late August, visually captures this tension. It juxtaposes scenes of DJ AB in vibrant urban settings against symbolic motifs of jealousy and betrayal, emphasizing the emotional toll of being envied. The gritty cinematography mirrors the song’s raw vulnerability.
As a follow-up to his 2023 EP Your Fav, and with hits like Lukuti and Big Man under his belt, Hassada shows DJ AB continuing to evolve as a voice of Northern introspection. It’s not just trap energy, it’s a socially-aware statement for fans and rap communities facing rapid change.
🎧 Stream “Hassada” now on YouTube, Audiomack, or Prime Music and join DJ AB in confronting negativity with strength and self belief.
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